Behind all fine gourmet coffee companies lies a tradition of passion for crafting the finest specialty coffees of the highest quality. This is certainly the case with Gevalia Coffee.
Victor Theodor Engwall founded Gevalia (pronounced jav-All-ya , the jav as in javalin) in the seaport town of Gavle, Sweden in 1853. The new coffee company searched the coffee growing regions of the world for exciting coffee varieties and origins that had not yet been introduced to the discriminating European market. By the mid 1800s, coffee had already become a national passion for Sweden, similar to wine for the French, and tea for the English.
Engwall experimented with blending coffee, combining a variety beans and applying different roasts in search of the perfect coffee blend. Gevalia soon became the premier company in Sweden responsible for satisfying the country's demand for fine coffee.
Some years after Engwall began Gevalia Coffee, as the story goes, the King of Sweden, while on a sailing excursion in the Baltic sea, was attracted to the port of Gavle by the inviting aroma of coffee being roasted. The King was so enamored with the smooth, rich taste of Gevalia coffee that he appointed the company as the official coffee of His Majesty and the Royal Court of Sweden. For generations since, Gevalia has retained the distinction as the favorite coffee of Sweden, and subsequent Swedish Kings have given Gevalia the royal seal.
Today, Gevalia offers over 40 different coffees and teas, ranging from standard favorites including Mocca Java and other select varietals from Kenya, Columbia and Antigua, to distinctive blends unique to Gevalia.
For the last forty years, Willy Pettersson has fulfilled the distinguished role as Master Taster for Gevalia. He carries on the passionate tradition for finely crafted coffees established by the company's founder, Victor Engwall. Pettersson maintains the high standards established by Gevalia and is one of the key creative forces within the company responsible for producing exceptional specialty coffee.
While Gevalia still roasts and blends coffee in the original Swedish port town of Gavle, the company established US operations in 1983. Since the US introduction over 30 years ago, Gevalia has established a reputation as a popular premium coffee brand in the United States.
In the United States, Gevalia coffee is primarily distributed through the company's membership program combining great premium coffee and exceptional customer service through both a popular mail order catalog as well as a convenient online web site. Ordering coffee online is convenient and insures the prompt delivery of the freshest premium roast coffees. Gevalia coffee is vacuum-sealed and packaged soon after roasting to ensure the highest quality fresh-roast coffee delivered right to your doorstep.
In addition to fine coffee, Gevalia continues to offer unique promotions including a functional and stylish 12-cup automatic drip coffee maker for free when you join their membership program. These exceptionally valued promotions have helped to establish Gevalia as one of the popular and well recognized premium coffees in the US.